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Buy now, regret later

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August 15, 2013

Cary Cooper’s review of The Triumph of Emptiness: Consumption, Higher Education, and Work Organization mentions the “consumption paradox”, the notion that as we become more affluent, we become less satisfied (Books, 8?August). Perhaps because the affluent make larger purchases more often, they are likely to suffer more buyer’s remorse – the regret a person may feel after making a purchase, also called post-purchase dissonance.

Alex Chablo
Manchester

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